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The Blurton estate is a priority suburban estate within the RENEW North Staffordshire area. 

In 2005 a masterplan was developed with the local community and key stakeholders, which identified a range of initiatives which would contribute to the sustainability of the local housing market. 

Since 2007 Stoke-on-Trent City Council's Neighbourhood Renewal Team, working with the local community steering group and its partner agencies, has been working on a variety of projects as a part of the city council’s annual £1 million Suburban Estates Investment programme.

These include:

• Off-road parking schemes completed in Magdalene Road and Barlaston Road
• The refurbishment of local shops on Wimbourne Avenue
• Works on the Mill Pond to elevate flooding of nearby properties and to improve the general environment.
• New bungalows have been built to provide modern accommodation for older persons