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Cobridge falls within the City Centre North West Area of Major Intervention (AMI) in terms of RENEW North Staffordshire's regeneration plans.

The area is situated between the city centre (Hanley) and the older industrial locations to the north, namely Cobridge, Burslem and Middleport. One of the most distinct aspects of the area is the dominance of the road network. 

The key route is Waterloo Road which joins the city centre to Middleport, Burslem and the Etruria Valley.

In addition the Etruria/Cobridge/Elder Roads form a bypass to the city centre from the A500 north-east.

The area is undergoing considerable change.  The closure and demolition of the Churchill pottery factory has created a significant development opportunity that needs to be considered and properly planned. 

In addition, some of the terraced properties that make up the bulk of the housing stock in the locality are in a state of disrepair or dereliction. 

There are also low-grade commercial uses occupying significant sites within the area which contribute to the impression of a run-down environment and negatively impact on the housing market. 

The opportunity now exists for RENEW working with local residents and other stakeholders to consider the future of the area and to redefine its housing market role. 

RENEW has begun a study of the Crane Street area and is in the process of producing a 'masterplan' option for the area after intensive consultation with residents and key stakeholders which will be unveiled in August 2009.

It is hoped a new process of consultation and community engagement for the other part of the area know as Portland Street will begin towards the end of the year. 

This process will translate in to a masterplan for the area that is agreed by all stakeholders.